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The Archies

April 8th 2012 06:17
The Archies, Bubblegum Music, 60s, The Monkees, TV, Bands
Bubblegum at its best
Mention the word bubblegum to anyone under the age of say 30 and the imagery is instant. Mention bubblegum to anyone over the age of say 35 and the picture is a little more blurred.

At the very least, clarification will probably be asked for as to whether or not you're referring to the sweet sticky stuff you chew or the sweet sticky stuff you listen to.

60s bubblegum groups were faceless studio concoctions, made up of hired musicians who faded back into the shadows just as quickly their light shone on the charts.

The Archies made no pretense of being a real band in the first place - their music, including the smash hit "Sugar, Sugar," was "performed" by the animated TV cartoon characters spun off from Archie comics.

In reality, of course, they were a studio concoction made up of hired professionals and created by Don Kirshner who played a leading hand in the success of the Monkees.

It was that success which inevitably led to Kirshner finding himself on the outer with the group - and after a number of promotional and creative 'differences' saw him turn to a new project - notably the animated band the Archies.

Determined to prove a point, Kirshner was hired as music supervisor for CBS' new Saturday morning cartoon The Archie Show, which was to feature a new original song every week.

A set of studio musicians were assembled in 1968 to perform various songs, the most famous of which "Sugar, Sugar", written by Jeff Barry and Andy Kim went to no.1 on the pop chart in 1969, and sold over six million copies and to this day remains the only time a fictional band has ever claimed Billboard's annual Hot 100 top spot.

Other Top 40 songs recorded by The Archies include "Who's Your Baby?", "Bang-Shang-A-Lang"), and "Jingle Jangle"


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