Homebrand Products - Please Explain?
October 4th 2010 21:23
I mean . . . hello!
Is the milk which comes in a homebrand bottle from a homebrand cow? Last time I checked most dairy cows have very little say or opinion on where they'd like their milk marketed and whether a premium needs to be added.
The same I guess goes for other consumables such as cheese, tinned vegies et al - you name it and the homebrand crowd probably does it!
I'm sure there are some quality descrepancies with some products - but a colleague - who worked in a packaging and distribution outlet for almost 10 years - specialising in yoghurt's, ice cream and flavoured dairy lines was continually flabbaghasted at how people would 'write off' homebrand items as being inferior - when having been involved in the packaging for a decade realised that the product itself was no different (other than the labelling of course) to the top shelf - higher priced items.
So folks, next time you're speaking to that beetroot or perhaps a rogue bushel of tea could you please mention to them that some marketing guru with a bright shiny labelling machine is ripping them off.
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Comment by Tracy
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