Playboy Goes 3D
May 15th 2010 19:51
Playboy's June edition . . . a last hurrah for Heffner?
With its June issue, Playboy thinks it's concocted an idiot-proof way to boost its sagging sales: A 3-D version of Playmate of the Year, Hope Dworaczyk.
The 3D centerfold will appear in the June issue, which hits newsstands this Friday with 3D glasses included.
Consider this a grab for attention more than anything;
Playboy editorial director Jimmy Jellinek was quoted as saying,
“In today’s print environment you have to create newsstand events.”
Playboy's first 3D centrefold comes about six months after the magazine ran a photo spread featuring a cartoon character - a scantily clad Marge Simpson from the hit television show The Simpsons.
Playboy's circulation is somewhere between 50 and 60% down from its heyday - and it would appear that Hugh Heffner is really 'jumping the shark' in a last ditch effort to regroup and salvage something his crumbling empire.
But would it be enough to get you to buy a copy?
You have to hand it to Hugh Hefner. Not only has the father of Playboy made hanging around the house in one's pajamas all day seem respectable, he has figured out a way to make the Playmate of the Year jump right off the page and practically into your lap.
The magazine's June issue, which hit newsstands last week, comes equipped with 3-D glasses, all the better to ogle the golden globes of overly endowed Playmate Hope Dworaczyk.
I guess Hef had no choice but to go for a gimmick.
Let's face it Playboy isn't what it used to be. The proof is in the circulation:
It would seem men finally are really buying it for the articles.
I would suggest that the end of the empire is nigh Mr Heffner.
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